Web 2.0

Web 2.0 is just a concept, more of a culture shift that happened. A shift from static content to user generated content. Examples of web 2.0 include API’s that allow the user to create a customs lay out of the original interface, examples include Wikipedia, Flickr, Google maps and the list goes on. Web 2.0 relies heavily on user-generated content, and with this comes the formation of web groups, who collaborate with different types of media, which can be discussed and analysed over a wide audience, the most common form would have to be comments pages that allow users to interact with each other about a specific piece of media. It is all about user participation and content generation without these things 2.0 would not exist, so basically web 2.0 exists because of Internet users just like you and me.

Mash ups, mash up the various concepts of web 2.0, into hybrid forms, allowing you to change the platform into any way that you like. Combining elements of different interfaces into a custom platform.